Ms. Sonali Puri, a distinguished Ex-Banker with over two decades of profound experience in Global Markets and Commercial Banking, stands at the helm of innovation with her brainchild, WiredUp—a pioneering platform for FX Risk Management—and BidAsk, an avant-garde virtual FX game. Her academic journey began with an Economic (Hons) degree, followed by an MBA in Finance, laying the foundation for a career marked by excellence and leadership.

In her extensive banking career, Ms. Puri has left an indelible mark, notably spending a decade plus at Citi, where she meticulously managed marquee relationships spanning large, listed conglomerates to the Mid and SME segments in Citi Commercial Bank and Global Subsidiaries. Prior to her tenure at Citi, Ms. Puri contributed significantly to HDFC Bank and ICICI Bank. At ICICI Bank, she played a pivotal role in establishing the large corporates Forex Desk before transitioning to the FX large corporate desk at Citi.

Driven by a passion for the FX markets and armed with a wealth of experience, Ms. Puri identified gaps in the system and challenges faced by companies. This realization prompted her to embark on an entrepreneurial journey, resulting in the creation of WiredUp—a complete FX ERP and Eco-System—and BidAsk, a virtual FX game designed to unravel the nuances and intricacies of the FX markets.

WiredUp, under Ms. Puri’s guidance, has become a beacon for businesses seeking to navigate global markets confidently. The platform offers limitless FX Risk Management and Best-in-Class FX Tools to companies of all sizes.

Ms. Puri’s expertise as a Forex Risk management specialist adds a unique dimension to her entrepreneurial endeavors. Her deep understanding of market dynamics, coupled with her hands-on experience in managing treasury relationships for industry giants like Reliance, L&T, TCS, Infosys, HCL, Wipro, and Adani, positions her as a key player in shaping the narrative of Forex markets.

Her commitment to excellence extends beyond her entrepreneurial ventures. She actively engages with regulators such as FEDAI, NSE, MSME Ministry, CCIL, and FIEO, showcasing her dedication to aligning both practical and theoretical aspects in the dynamic FX markets. This engagement reflects her profound understanding of the industry’s intricacies and positions her as a thought leader in the financial landscape.

Her achievements are not only recognized within the industry but also celebrated on a broader scale. Ms. Puri received an award for being the fastest to reach the $100 billion landmark, a testament to her exceptional contributions to the field, presented by Mr. KV Kamath, the former non-executive chairman of ICICI Bank.

Beyond her entrepreneurial pursuits, Ms. Puri is a notable figure in the world of Risk Management, Commercial Banking, and Treasury Technological innovations . She delivers lectures and training sessions across different forums and corporates, sharing her expertise and insights garnered from years of navigating the complexities of global markets.

In conclusion, Ms. Sonali Puri’s journey from a seasoned Ex-Banker to an innovative entrepreneur in the Forex domain is a testament to her vision, dedication, and deep understanding of the financial landscape. WiredUp and BidAsk stand as concrete examples of her commitment to empowering businesses and individuals in navigating the intricate world of global markets confidently. As she continues to make significant strides in the industry, Ms. Puri’s impact is felt not only through her entrepreneurial ventures but also in her role as a thought leader, mentor, and contributor to the evolving landscape of global finance.